The Edinburgh Institute
David Hood is the Director of the Edinburgh Institute ™, a specialist in strategic competitive advantage, revenue, cryptocurrencies and real value for the Citizen, Customer, and Client.
The Edinburgh Institute ™ is dedicated specifically to markedly improving the competitiveness of SMEs in Scotland.
Members of the Institute ‘gain and maintain’ their competitive advantage, and ‘survive and thrive’. In these competitive and challenging times, SMEs in Scotland need to focus on their single, best advantage and *create their own market* rather than simply existing as passengers or bystanders in their industry.
It is all about collaboration with the customer and creating true value for real reward. Scotland and the SME deserves more. They deserve better. Their singular, best competitive advantage.
Founder David Hood interviewed for Digital Scotland’s Executive Interview series, on how the covid crisis could be a real opportunity for an organisation to not just reshape itself. Not only to just re-organise its operations to survive, but re-evaluate what it delivers and strangely, create a better level of engagement and value to the organisation’s Customers and Clients, to actually thrive.