An exemplar showcase of a Scottish businesses utilizing technology to grow their international business is The Whisky Barrel.
They are an independent, family-run online Scotch Whisky Merchant who not only offer a great online e-commerce site for global customers, they have also adopted cutting edge technology innovations to enhance this experience.
Harnessing the Blockchain
Working with their tech experts CD Corp they have utilized the Blockchain to offer digital certification of the purchases.
It’s such an important case study because the primary challenge the industry faces is that technologies like Blockchain can be confusing to non-technical business people.
Therefore’s it’s essential to showcase case studies that explain in plain English how businesses are adopting the technology, what use case it has been employed for and what benefits this has brought the company.
The Whisky Barrel project demonstrates i) how they have integrated it into and enhanced their e-commerce strategy, and ii) the technology field is still so young that it’s possible to achieve world firsts, and thus significant competitive advantage and associated PR potential.
As Insider reported they have released one of the world’s first single-cask Scotch whiskies with a digital provenance certificate, using Non-Fungible Tokens (NFTs) to digitally certify its whisky, which securely transmits essential product information on a public ledger, helping collectors and connoisseurs alleviate the risk of investing in counterfeit whisky.
Each of the 152 individually-numbered bottles feature a unique QR code that links to its corresponding digital certificate. This token provides digital proof of ownership, as well as the provenance of each bottle. Each NFT is minted on the Solana blockchain platform, which was chosen for its carbon-neutral and low-energy consumption qualities.
— TWB | TheWhiskyBarrel.com (@WhiskyBarrel) March 10, 2022